BRAND MASSIMO DUTTI | INDITEX ROLE ART DIRECTOR | CONTENT CREATOR INVOLVED IN DIGITAL MEDIA, CAMPAIGNS & RUNWAY SHOWS WHERE&WHEN BARCELONA 2018/19
BOHEMIAN MUSK | SUNDAY BREEZE
Interview Productions in Paris for the launch of 2 new perfumes. Shot at the Massimo Dutti Scents laboratory.
Art Direction in-house | Production by external videographer.
ART IN PROGRESS
As part of the Runway Show AW’18 in Shanghai, the direction and adaptation of all photographed and filmed content for social media were undertaken in collaboration with external studios. The role focused on ensuring the efficient execution of content creation and dissemination, with the objective of achieving maximum impact and engagement for the event.
AW’18 RUNWAY SHOW
CONTENT CREATION
IBIZA OPENING - Video Art Direction
HAPPY HOLIDAYS - Art Direction for 3D Animation
JOIN LIFE COLLECTION - Video Art Direction
The tasks encompass overseeing visual content creation for social media, including daily posts, fashion shows, and campaigns on platforms like Facebook, Instagram, YouTube, and Pinterest. Collaboration with external studios is integral for ensuring creative execution and consistent representation across platforms. Close coordination with the Marketing team is maintained to align visual content with overarching brand strategies. Significant projects include directing and coordinating social media footage for Massimo Dutti's AW'18 Runway Show in Shanghai, Limited Edition Collection FW19, and various events such as the Ibiza Store Opening, Perfume Release in 2019, and the recording/editing of the Personal Tailoring Event.